Fortress Surgeon Digital Marketing, a doctor electronic advertising agency, reveals an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line presence, client interaction, and method growth. Lauren's concentrate on ROI and passion for locating the essential details that transform projects from good to excellent consist of establishing a grand scale multivariate examination structure making use of fractional factorial analysis for comprehending ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living profile, and developing a projection technique for forecasting ROI prior to media financial investment.
A 25-year professional in the healthcare advertising and marketing room, Tracey started her career as a firm account individual for a variety of pharma brand names and later spearheaded the advertising and marketing initiative to launch a first-of-its kind site in the glasses and eyecare area.
He leads a group of media technique, media planning, media acquiring and media execution specialists that collaboratively guarantee that project goals are accomplished in order to make best use of roi and involvements. Lauren's occupation in digital and media began in the 90's, equally as electronic came to be a sensible marketing channel.
While at Underscore, she spent 3 years instructing Internet search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.