Citadel, a specialist digital advertising agency, announces an expanded search engine optimization service for plastic surgeons, concentrating on online exposure, individual involvement, and practice growth. In her previous function as VP of Biddable Media Daga focused on the advertising of wellness & health brands through all lifecycle stages: beginning with professional trial employment projects, with the pre-launch market-shaping, launch and advertising phase, finishing with license expiry and advertising and marketing sunsetting.

One of the important things Martin enjoys most about his function is the opportunity to research and recognize the nuances of both brand-new and well established markets, and via growing his understanding of them try to find the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the model for exactly how media and marketing firms should, and will, evolve in the future.

While at Underscore, she spent 3 years showing Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they figured out how to map Nielsen information to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail purchase.