Fortress Surgeon Digital Marketing, a specialist electronic advertising firm, announces an expanded search engine optimization service for cosmetic surgeons, focusing on on-line presence, person interaction, and technique development. In her previous role as VP of Biddable Media Daga concentrated on the advertising of health and wellness & wellness brands via all lifecycle stages: starting from scientific trial employment campaigns, with the pre-launch market-shaping, launch and advertising stage, ending with license expiry and advertising sunsetting.

Among things Martin delights in most regarding his function is the chance to research and recognize the subtleties of both well established and new markets, and with growing his understanding of them try to find the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the version for just how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.