Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing firm, introduces an expanded search engine optimization solution for cosmetic surgeons, focusing on online exposure, individual involvement, and technique development. Lauren's concentrate on ROI and interest for discovering the vital details that change projects from excellent to terrific consist of establishing a grand range multivariate test framework making use of fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate strategy for forecasting ROI before media investment.

A 25-year veteran in the health care marketing and advertising room, Tracey started her profession as a firm account person for a selection of pharma brand names and later on pioneered the advertising and marketing initiative to release a first-of-its kind site in the glasses and eyecare space.

He leads a team of media approach, media planning, media buying and media implementation specialists who collaboratively guarantee that campaign goals are achieved in order to make best use of interactions and ROI. Lauren's occupation in digital and media started in the 90's, just as digital became a sensible marketing network.

While at Underscore, she invested three years instructing Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail acquisition.