Citadel, a Fortress Surgeon Digital Marketing digital marketing firm, announces an expanded SEO service for cosmetic surgeons, concentrating on on-line visibility, patient interaction, and practice growth. Lauren's focus on ROI and passion for locating the essential details that transform campaigns from excellent to fantastic consist of developing a grand scale multivariate examination framework utilizing fractional factorial analysis for comprehending ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a forecast method for predicting ROI before media financial investment.

A 25-year professional in the medical care marketing and advertising room, Tracey began her career as a company account individual for a selection of pharma brands and later pioneered the marketing effort to release a first-of-its kind portal in the eyeglasses and eyecare room.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the sector. She believes Underscore is the model for how media and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years teaching Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they identified just how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.