Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing agency, reveals a broadened search engine optimization service for cosmetic surgeons, focusing on online visibility, individual involvement, and practice development. In her previous role as VP of Biddable Media Daga concentrated on the advertising of health & wellness brand names with all lifecycle phases: starting from professional trial employment campaigns, via the pre-launch market-shaping, launch and promotional phase, finishing with patent expiration and advertising and marketing sunsetting.

A 25-year veteran in the healthcare marketing and advertising space, Tracey started her career as an agency account person for a range of pharma brands and later on spearheaded the marketing effort to release a first-of-its kind site in the eyewear and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental differentiation in the industry. She thinks Underscore is the design for just how media and advertising companies should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.