Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing agency, introduces an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line presence, individual involvement, and technique growth. Lauren's concentrate on ROI and enthusiasm for discovering the critical information that change projects from good to terrific consist of developing a grand scale multivariate test structure making use of fractional factorial evaluation for comprehending ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast method for forecasting ROI prior to media investment.

A 25-year professional in the health care marketing and advertising room, Tracey started her career as a company account individual for a range of pharma brand names and later pioneered the advertising and marketing initiative to introduce a first-of-its kind site in the glasses and eyecare area.

He leads a group of media technique, media planning, media purchasing and media execution professionals that collaboratively ensure that project objectives are attained in order to make best use of engagements and ROI. Lauren's occupation in electronic and media began in the 90's, just as electronic became a sensible advertising network.

While at Underscore, she spent three years showing Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they found out exactly how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.