Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising and marketing firm, announces an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, individual engagement, and practice development. Lauren's focus on ROI and interest for discovering the critical details that transform projects from great to fantastic include establishing a grand range multivariate examination framework utilizing fractional factorial analysis for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate method for forecasting ROI before media financial investment.

A 25-year expert in the medical care marketing and advertising space, Tracey began her profession as an agency account individual for a variety of pharma brand names and later pioneered the marketing initiative to introduce a first-of-its kind site in the eyewear and eyecare space.

He leads a group of media technique, media preparation, media purchasing and media execution experts who collaboratively ensure that campaign objectives are attained in order to take full advantage of involvements and ROI. Lauren's profession in digital and media started in the 90's, just as digital ended up being a feasible advertising and marketing channel.

While at Underscore, she invested three years educating Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.