Citadel, a Fortress Surgeon Digital Marketing digital advertising company, announces a broadened SEO service for cosmetic surgeons, focusing on online visibility, person engagement, and technique development. In her previous role as VP of Biddable Media Daga concentrated on the advertising of health & wellness brands through all lifecycle phases: beginning with scientific trial employment campaigns, with the pre-launch market-shaping, launch and promotional phase, ending with license expiry and advertising and marketing sunsetting.

A 25-year expert in the healthcare marketing and advertising space, Tracey began her job as an agency account person for a selection of pharma brands and later spearheaded the advertising and marketing initiative to introduce a first-of-its kind website in the glasses and eyecare space.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental distinction in the market. She believes Underscore is the model for how media and advertising firms should, and will, develop in the future.

While at Underscore, she spent three years showing Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they identified exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.