Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing agency, announces a broadened SEO service for plastic surgeons, concentrating on online presence, individual interaction, and technique growth. Lauren's focus on ROI and passion for locating the vital information that transform campaigns from great to excellent consist of creating a grand scale multivariate examination framework using fractional factorial evaluation for recognizing ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate strategy for anticipating ROI before media financial investment.

A 25-year expert in the medical care marketing and advertising space, Tracey started her job as a firm account individual for a selection of pharma brand names and later led the advertising and marketing initiative to launch a first-of-its kind site in the glasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, an essential differentiation in the market. She believes Underscore is the model for just how media and advertising companies should, and will, progress in the future.

While at Underscore, she invested three years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.