Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing firm, reveals a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line visibility, person engagement, and technique development. Lauren's concentrate on ROI and interest for discovering the crucial details that change projects from good to terrific include creating a grand scale multivariate test structure using fractional factorial evaluation for understanding ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a projection approach for anticipating ROI before media financial investment.

A 25-year professional in the medical care marketing and advertising area, Tracey began her job as a firm account individual for an array of pharma brands and later pioneered the advertising and marketing effort to release a first-of-its kind site in the eyewear and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the sector. She thinks Underscore is the model for just how media and advertising agencies should, and will, develop in the future.

While at Underscore, she invested three years instructing Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail acquisition.