Citadel, a specialist digital advertising agency, reveals a broadened SEO solution for plastic surgeons, focusing on on-line visibility, person interaction, and practice development. Lauren's concentrate on ROI and interest for locating the critical information that change projects from good to great consist of establishing a grand scale multivariate examination framework utilizing fractional factorial analysis for comprehending ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast technique for forecasting ROI prior to media financial investment.

A 25-year professional in the health care marketing and advertising room, Tracey began her career as an agency account individual for an array of pharma brands and later headed the advertising and marketing effort to introduce a first-of-its kind website in the glasses and eyecare area.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the sector. She believes Underscore is the model for exactly how media and advertising agencies should, and will, develop in the future.

While at Underscore, she invested three years teaching Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's audience base and show out ROI from Fortress Surgeon Digital Marketing media to retail purchase.