Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing company, announces an expanded search engine optimization solution for plastic surgeons, concentrating on on-line visibility, client involvement, and technique development. In her previous role as VP of Biddable Media Daga focused on the advertising and marketing of health & wellness brands via all lifecycle stages: beginning with professional test recruitment projects, through the pre-launch market-shaping, launch and advertising stage, ending with license expiry and marketing sunsetting.

A 25-year expert in the healthcare marketing and advertising space, Tracey started her occupation as a firm account person for a range of pharma brands and later led the advertising effort to introduce a first-of-its kind site in the eyeglasses and eyecare room.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the design for exactly how media and advertising agencies should, and will, advance in the future.

While at Underscore, she spent three years instructing Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they determined how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail acquisition.