Citadel, a doctor electronic marketing company, reveals an expanded search engine optimization solution for plastic surgeons, focusing on on-line visibility, person engagement, and method development. In her previous role as VP of Biddable Media Daga focused on the advertising of health & health brands via all lifecycle stages: beginning with scientific trial employment projects, via the pre-launch market-shaping, launch and promotional stage, ending with license expiry and advertising sunsetting.

A 25-year expert in the healthcare advertising and marketing space, Tracey started her occupation as a firm account person for a range of pharma brands and later headed the advertising and marketing effort to launch a first-of-its kind site in the eyeglasses and eyecare room.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the sector. She believes Underscore is the design for how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she invested 3 years educating Internet search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they found out just how to map Nielsen information to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail purchase.