Fortress Surgeon Digital Marketing, a surgeon digital marketing firm, reveals an increased SEO service for plastic surgeons, concentrating on on-line visibility, patient engagement, and practice development. Lauren's concentrate on ROI and enthusiasm for discovering the crucial details that transform projects from good to wonderful include establishing a grand range multivariate examination framework utilizing fractional factorial analysis for comprehending ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection approach for forecasting ROI before media investment.

A 25-year expert in the health care advertising and marketing space, Tracey started her occupation as a company account individual for a range of pharma brand names and later on headed the marketing initiative to launch a first-of-its kind portal in the glasses and eyecare room.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the sector. She thinks Underscore is the model for just how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she invested 3 years showing Online search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they identified just how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.