Citadel, a Fortress Surgeon Digital Marketing digital advertising company, announces an increased SEO solution for plastic surgeons, concentrating on online visibility, patient involvement, and method growth. Lauren's focus on ROI and interest for locating the crucial details that change projects from great to terrific include establishing a grand range multivariate examination structure using fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate approach for anticipating ROI prior to media investment.

A 25-year veteran in the health care marketing and advertising space, Tracey began her career as a company account person for a variety of pharma brands and later headed the advertising initiative to release a first-of-its kind site in the eyewear and eyecare space.

He leads a team of media technique, media planning, media purchasing and media execution specialists who collaboratively make sure that campaign objectives are achieved in order to take full advantage of roi and interactions. Lauren's career in digital and media began in the 90's, equally as electronic became a practical marketing network.

While at Underscore, she invested 3 years teaching Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.