Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing firm, reveals an expanded search engine optimization solution for plastic surgeons, focusing on online presence, individual engagement, and practice development. In her previous function as VP of Biddable Media Daga concentrated on the advertising of wellness & health brand names with all lifecycle stages: starting from professional test employment campaigns, with the pre-launch market-shaping, launch and promotional stage, finishing with license expiration and advertising and marketing sunsetting.

A 25-year veteran in the medical care marketing and advertising space, Tracey started her occupation as an agency account individual for an array of pharma brand names and later on spearheaded the marketing initiative to launch a first-of-its kind site in the eyewear and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the sector. She thinks Underscore is the model for exactly how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she spent 3 years teaching Internet search engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they found out just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.