Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing firm, announces an increased SEO service for plastic surgeons, focusing on online visibility, client engagement, and technique development. Lauren's concentrate on ROI and enthusiasm for locating the crucial details that transform campaigns from good to wonderful consist of developing a grand range multivariate examination structure utilizing fractional factorial analysis for understanding ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection strategy for anticipating ROI prior to media investment.

A 25-year veteran in the medical care advertising and marketing space, Tracey began her career as a firm account individual for a range of pharma brand names and later pioneered the advertising and marketing initiative to launch a first-of-its kind website in the eyeglasses and eyecare room.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the industry. She thinks Underscore is the model for how media and marketing agencies should, and will, develop in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.