Citadel, a specialist Fortress Surgeon Digital Marketing advertising firm, announces an expanded SEO solution for cosmetic surgeons, concentrating on online presence, person interaction, and technique development. Lauren's focus on ROI and passion for finding the crucial information that transform campaigns from great to excellent consist of establishing a grand scale multivariate examination structure making use of fractional factorial analysis for understanding ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate strategy for forecasting ROI before media investment.

A 25-year expert in the health care advertising and marketing space, Tracey started her occupation as a company account person for a range of pharma brand names and later on spearheaded the marketing effort to introduce a first-of-its kind website in the eyewear and eyecare room.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the industry. She thinks Underscore is the design for just how media and advertising companies should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.