Citadel, a doctor digital advertising firm, reveals a broadened SEO service for cosmetic surgeons, focusing on on-line visibility, client involvement, and method development. Lauren's concentrate on ROI and enthusiasm for finding the important details that transform projects from good to fantastic consist of developing a grand scale multivariate examination structure using fractional factorial evaluation for understanding ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate technique for predicting ROI before media investment.

A 25-year veteran in the healthcare advertising and marketing area, Tracey started her job as an agency account individual for a selection of pharma brand names and later on spearheaded the advertising and marketing initiative to introduce a first-of-its kind website in the eyewear and eyecare space.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic differentiation in the sector. She believes Underscore is the design for exactly how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she invested three years teaching Online search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.