Citadel, a specialist electronic advertising company, announces a broadened search engine optimization solution for plastic surgeons, concentrating on online presence, person engagement, and practice growth. Lauren's focus on ROI and enthusiasm for locating the vital information that transform campaigns from good to excellent include creating a grand range multivariate test framework making use of fractional factorial evaluation for comprehending ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast technique for predicting ROI before media investment.

A 25-year expert in the medical care Fortress Surgeon Digital Marketing and advertising space, Tracey began her career as a firm account individual for a selection of pharma brand names and later pioneered the advertising initiative to launch a first-of-its kind website in the eyewear and eyecare space.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the version for just how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she spent three years teaching Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail purchase.