Citadel, a doctor electronic marketing agency, introduces an increased search engine optimization solution for plastic surgeons, concentrating on on-line visibility, person engagement, and practice growth. Lauren's focus on ROI and passion for locating the vital details that change campaigns from good to wonderful consist of developing a grand scale multivariate test framework utilizing fractional factorial analysis for recognizing ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection approach for predicting ROI prior to media investment.

Among the things Martin appreciates most concerning his function is the chance to study and recognize the nuances of both well established and brand-new markets, and through growing his understanding of them search for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the industry. She believes Underscore is the version for how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years instructing Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they determined how to map Nielsen information to Yahoo's audience base and verify out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.