Citadel, a specialist electronic advertising firm, introduces an increased search engine optimization solution for plastic surgeons, concentrating on on-line exposure, client interaction, and technique development. In her previous role as VP of Biddable Media Daga specialized in the advertising of health and wellness & health brands via all lifecycle stages: beginning with scientific trial recruitment campaigns, via the pre-launch market-shaping, launch and advertising phase, finishing with license expiration and marketing sunsetting.

A 25-year professional in the healthcare advertising and marketing space, Tracey began her profession as a company account individual for an array of pharma brand names and later pioneered the marketing effort to introduce a first-of-its kind portal in the glasses and eyecare area.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the market. She believes Underscore is the model for exactly how media and marketing agencies should, and will, advance in the future.

While at Underscore, she invested 3 years showing Search Engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's target market base and show out ROI from Fortress Surgeon Digital Marketing media to retail purchase.