Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing firm, announces a broadened search engine optimization service for cosmetic surgeons, concentrating on on-line presence, individual involvement, and technique growth. Lauren's concentrate on ROI and enthusiasm for locating the crucial details that change campaigns from great to excellent include creating a grand range multivariate test framework using fractional factorial evaluation for comprehending ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a projection technique for predicting ROI before media financial investment.

One of the things Martin appreciates most regarding his function is the possibility to research study and comprehend the subtleties of both established and brand-new markets, and via expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the industry. She thinks Underscore is the version for how media and advertising agencies should, and will, progress in the future.

While at Underscore, she spent three years teaching Online search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they identified how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail purchase.