Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing firm, introduces a broadened search engine optimization service for plastic surgeons, focusing on on-line visibility, person involvement, and method development. Lauren's focus on ROI and interest for finding the crucial details that change campaigns from excellent to wonderful include developing a grand scale multivariate examination structure using fractional factorial evaluation for recognizing ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast technique for predicting ROI prior to media investment.

A 25-year professional in the healthcare marketing and advertising area, Tracey began her job as an agency account individual for an array of pharma brands and later on headed the advertising effort to release a first-of-its kind site in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential distinction in the market. She thinks Underscore is the design for how media and advertising firms should, and will, develop in the future.

While at Underscore, she invested three years showing Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail acquisition.