Fortress Surgeon Digital Marketing, a surgeon digital marketing company, introduces an expanded search engine optimization solution for cosmetic surgeons, concentrating on online exposure, person interaction, and technique development. Lauren's focus on ROI and interest for locating the important information that change campaigns from great to fantastic consist of creating a grand range multivariate examination structure using fractional factorial evaluation for recognizing ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast approach for predicting ROI before media financial investment.

A 25-year veteran in the healthcare advertising and marketing room, Tracey started her career as a company account individual for an array of pharma brand names and later on pioneered the marketing initiative to introduce a first-of-its kind portal in the glasses and eyecare room.

He leads a group of media method, media preparation, media purchasing and media implementation experts who collaboratively ensure that project objectives are achieved in order to make the most of involvements and ROI. Lauren's occupation in digital and media began in the 90's, just as digital ended up being a practical advertising network.

While at Underscore, she spent 3 years showing Internet search engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.