Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing company, introduces a broadened search engine optimization service for cosmetic surgeons, focusing on online presence, individual interaction, and technique growth. Lauren's concentrate on ROI and passion for locating the crucial information that transform campaigns from good to great include developing a grand range multivariate examination structure utilizing fractional factorial evaluation for recognizing ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a projection technique for predicting ROI before media financial investment.

A 25-year expert in the medical care marketing and advertising room, Tracey started her career as an agency account individual for a selection of pharma brands and later on spearheaded the advertising effort to introduce a first-of-its kind site in the eyewear and eyecare area.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the design for just how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she invested 3 years educating Internet search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail purchase.