Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing firm, announces an increased SEO service for cosmetic surgeons, concentrating on online visibility, patient involvement, and practice development. Lauren's concentrate on ROI and enthusiasm for finding the important details that transform campaigns from great to wonderful include creating a grand scale multivariate examination framework making use of fractional factorial analysis for recognizing ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate approach for anticipating ROI before media investment.

One of the important things Martin delights in most concerning his role is the opportunity to research and comprehend the subtleties of both well established and new markets, and via expanding his understanding of them look for the Holy Grail of product-market fit.

He leads a group of media strategy, media planning, media acquiring and media execution specialists that collaboratively guarantee that campaign goals are accomplished in order to make the most of engagements and ROI. Lauren's career in digital and media started in the 90's, just as digital ended up being a feasible advertising channel.

While at Underscore, she spent 3 years educating Search Engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.