Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing agency, announces a broadened SEO service for cosmetic surgeons, concentrating on online presence, patient engagement, and method development. Lauren's concentrate on ROI and enthusiasm for finding the essential details that change campaigns from great to wonderful include developing a grand scale multivariate test structure utilizing fractional factorial evaluation for understanding ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast strategy for predicting ROI before media investment.

One of the important things Martin enjoys most concerning his role is the chance to research and recognize the subtleties of both new and established markets, and via growing his understanding of them seek the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the model for exactly how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she spent three years teaching Search Engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.