Fortress Surgeon Digital Marketing, a doctor digital marketing firm, introduces an increased search engine optimization solution for plastic surgeons, concentrating on online visibility, person interaction, and technique development. Lauren's focus on ROI and passion for locating the important details that change campaigns from good to great consist of creating a grand scale multivariate test framework utilizing fractional factorial evaluation for understanding ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast strategy for predicting ROI prior to media financial investment.

Among the important things Martin delights in most concerning his role is the possibility to study and understand the nuances of both new and well-known markets, and through expanding his understanding of them search for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the sector. She believes Underscore is the model for exactly how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested three years educating Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail acquisition.