Citadel, a Fortress Surgeon Digital Marketing electronic advertising firm, announces an increased search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, patient engagement, and practice growth. In her previous function as VP of Biddable Media Daga focused on the advertising and marketing of health & wellness brands via all lifecycle phases: starting from scientific test employment campaigns, with the pre-launch market-shaping, launch and advertising phase, finishing with patent expiry and advertising and marketing sunsetting.

Among things Martin delights in most about his role is the chance to research and comprehend the subtleties of both new and well established markets, and with growing his understanding of them try to find the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the sector. She thinks Underscore is the model for how media and advertising companies should, and will, develop in the future.

While at Underscore, she spent three years educating Internet search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they found out how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.