Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing firm, introduces an increased SEO solution for cosmetic surgeons, focusing on online presence, individual engagement, and technique development. Lauren's concentrate on ROI and interest for locating the critical details that transform projects from great to great consist of establishing a grand scale multivariate examination framework making use of fractional factorial analysis for recognizing ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast strategy for anticipating ROI prior to media investment.
A 25-year professional in the health care advertising and marketing space, Tracey started her profession as a company account individual for a selection of pharma brand names and later on pioneered the marketing effort to launch a first-of-its kind portal in the glasses and eyecare space.
He leads a team of media method, media preparation, media buying and media execution professionals who collaboratively make sure that project goals are attained in order to maximize roi and involvements. Lauren's career in digital and media began in the 90's, just as electronic became a viable advertising and marketing network.
While at Underscore, she invested 3 years teaching Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.