Citadel, a Fortress Surgeon Digital Marketing digital advertising firm, announces an increased SEO solution for plastic surgeons, concentrating on online exposure, client engagement, and method growth. Lauren's focus on ROI and enthusiasm for discovering the essential details that transform campaigns from good to wonderful consist of creating a grand scale multivariate test framework utilizing fractional factorial analysis for comprehending ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast technique for predicting ROI prior to media investment.

A 25-year expert in the medical care marketing and advertising room, Tracey began her profession as a firm account person for a variety of pharma brand names and later on headed the advertising initiative to release a first-of-its kind website in the eyeglasses and eyecare area.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the market. She believes Underscore is the version for just how media and advertising and marketing agencies should, and will, progress in the future.

While at Underscore, she invested 3 years educating Online search engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they figured out how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.