Citadel, a doctor Fortress Surgeon Digital Marketing advertising and marketing agency, announces a broadened search engine optimization solution for cosmetic surgeons, concentrating on online exposure, patient engagement, and practice development. Lauren's focus on ROI and interest for finding the crucial details that change projects from great to great consist of creating a grand range multivariate examination structure making use of fractional factorial analysis for understanding ROI capacity in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast technique for anticipating ROI prior to media investment.

A 25-year expert in the healthcare marketing and advertising room, Tracey began her job as a company account person for a range of pharma brand names and later spearheaded the advertising effort to introduce a first-of-its kind website in the eyeglasses and eyecare space.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the design for exactly how media and advertising firms should, and will, progress in the future.

While at Underscore, she spent three years showing Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail acquisition.