Citadel, a doctor electronic marketing company, introduces an increased SEO solution for plastic surgeons, concentrating on online visibility, person interaction, and method growth. Lauren's concentrate on ROI and passion for locating the vital details that change projects from great to terrific consist of establishing a grand scale multivariate test framework using fractional factorial analysis for recognizing ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a forecast method for predicting ROI before media investment.

A 25-year veteran in the health care advertising and marketing area, Tracey began her job as a company account individual for a range of pharma brand names and later pioneered the advertising and marketing initiative to launch a first-of-its kind site in the glasses and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic distinction in the market. She believes Underscore is the version for just how media and marketing firms should, and will, progress in the future.

While at Underscore, she invested three years instructing Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.