Fortress Surgeon Digital Marketing, a surgeon digital advertising company, introduces an increased SEO solution for plastic surgeons, focusing on online exposure, client interaction, and technique growth. In her previous function as VP of Biddable Media Daga focused on the advertising of wellness & wellness brand names through all lifecycle phases: starting from clinical trial employment projects, through the pre-launch market-shaping, launch and marketing stage, finishing with license expiry and marketing sunsetting.

A 25-year expert in the healthcare advertising and marketing space, Tracey began her career as a firm account individual for a range of pharma brands and later headed the advertising effort to release a first-of-its kind portal in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the sector. She thinks Underscore is the model for how media and advertising agencies should, and will, develop in the future.

While at Underscore, she invested three years educating Internet search engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they identified just how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.