Citadel, a Fortress Surgeon Digital Marketing electronic marketing company, announces a broadened search engine optimization solution for cosmetic surgeons, concentrating on online visibility, individual interaction, and technique growth. Lauren's concentrate on ROI and enthusiasm for finding the critical information that change projects from good to excellent consist of establishing a grand scale multivariate test structure utilizing fractional factorial analysis for recognizing ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast strategy for forecasting ROI prior to media financial investment.

One of the things Martin delights in most concerning his function is the possibility to research study and comprehend the nuances of both established and brand-new markets, and via growing his understanding of them search for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the sector. She thinks Underscore is the design for how media and advertising firms should, and will, advance in the future.

While at Underscore, she invested 3 years showing Internet search engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they identified how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.