Citadel, a doctor electronic marketing agency, reveals an increased SEO service for cosmetic surgeons, concentrating on online exposure, individual engagement, and practice growth. Lauren's focus on ROI and passion for locating the essential information that transform projects from great to terrific include establishing a grand scale multivariate test framework making use of fractional factorial evaluation for understanding ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast technique for predicting ROI before media investment.

One of things Martin enjoys most regarding his function is the possibility to study and understand the nuances of both well-known and brand-new markets, and via growing his understanding of them search for the Holy Grail of product-market fit.

He leads a group of media technique, media planning, media acquiring and media execution specialists that collaboratively guarantee that project objectives are achieved in order to take full advantage of roi and interactions. Lauren's job in electronic and media began in the 90's, just as electronic came to be a feasible Fortress Surgeon Digital Marketing network.

While at Underscore, she spent three years teaching Online search engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.