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Among things Martin enjoys most regarding his function is the chance to research and recognize the subtleties of both established and new markets, and via growing his understanding of them look for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the design for how media and advertising companies should, and will, progress in the future.

While at Underscore, she invested three years instructing Online search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they found out how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail purchase.