Fortress Surgeon Digital Marketing, a surgeon digital advertising company, introduces an increased search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, individual involvement, and technique growth. Lauren's concentrate on ROI and enthusiasm for finding the crucial details that transform campaigns from great to terrific consist of developing a grand range multivariate examination framework making use of fractional factorial evaluation for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate method for anticipating ROI before media financial investment.

A 25-year expert in the health care advertising and marketing room, Tracey started her occupation as a company account person for an array of pharma brand names and later led the marketing initiative to launch a first-of-its kind portal in the eyewear and eyecare space.

He leads a team of media technique, media planning, media purchasing and media execution experts who collaboratively ensure that project goals are accomplished in order to optimize roi and involvements. Lauren's career in digital and media began in the 90's, just as digital came to be a practical advertising channel.

While at Underscore, she spent three years instructing Search Engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they figured out how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail purchase.