Fortress Surgeon Digital Marketing, a specialist electronic advertising agency, announces an expanded SEO solution for plastic surgeons, focusing on on-line presence, patient involvement, and method development. In her previous function as VP of Biddable Media Daga focused on the advertising of wellness & wellness brands through all lifecycle stages: beginning with medical test recruitment projects, through the pre-launch market-shaping, launch and promotional stage, finishing with license expiration and advertising sunsetting.

A 25-year veteran in the health care advertising and marketing area, Tracey started her profession as an agency account person for a range of pharma brands and later pioneered the advertising and marketing initiative to introduce a first-of-its kind site in the glasses and eyecare area.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic distinction in the industry. She believes Underscore is the model for exactly how media and marketing companies should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they found out exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.