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How To Master Comparative Market Analysis (CMA)

StacyGoodisson4342 2026.01.09 04:34 조회 수 : 2


To use CMA effectively, you must first understand that it is a approach used commonly used by Best real estate agent Peterborough estate professionals to calculate a property’s value by studying recently sold homes that are similar in size, location, condition, and features. The goal is not to estimate blindly but to construct your price opinion on verifiable facts from the area sales activity. Begin by identifying comparable properties within a standard proximity of the subject property. Ideally, these homes should have sold within the recent six-month window, as sales from over six months ago may not reflect current market conditions. Focus on properties that are as highly comparable in interior size, bed, lot size, proprietor age, and overall condition. A home with a converted cellar or a new roofing system might justify a increased offer, while a property requiring major renovations would likely sell for less.

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Once you have gathered a list of between three and five relevant comps, scrutinize each one. Look further than the closing amount and consider the sale conditions. Was the property sold as a short sale? Was it on the market for weeks before selling? Were there several interested parties, indicating high interest? These factors can substantially affect the price and must be accounted for when modifying your estimate. Modify every comparable for variances from the subject property. For example, if a comp has an additional bedroom but the subject property does not, apply a local adjustment based on area trends for an additional bedroom. Similarly, if the subject property has a modernized cabinetry and the comp does not, increase the estimate. These adjustments should be grounded in what market participants are actually willing to pay for key amenities, not subjective assumptions.


It is also essential to consider economic conditions. Is the target zone booming with increasing values, or is it cooling down due to buyer hesitation? A CMA that overlooks market shifts will be inaccurate. Review listing duration, list price cuts, and the ratio of list price to sale price across recent listings. If most homes are selling above asking price, the market is buyer-driven, and your subject property may be set too low if priced too conservatively. Conversely, if homes are sitting for months and sellers are making concessions, the market may be seller’s market, and you need to calibrate estimates lower.


Avoid the common mistake of biasing data that align with your target price. Always include a broad sample, even if some comps suggest a lower value than you hope for. Integrity and detail strengthen client relationships and prevent costly errors of misaligning the listing price. Use multiple sources to verify data, including MLS, county assessor data, and established online tools. Data reconciliation ensures that you are working with verified and comprehensive records.


Finally, present your findings transparently by outlining your data sources, how adjustments were made, and the impact of trends on your valuation. A comprehensive report not only proves your competence but also builds confidence in the reasoning behind the recommended listing or offer price. By combining in-depth analysis, data-driven tweaks, and environmental understanding, you transform market comparison from a simple checklist into a strategic asset for informed decision making in real estate.

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