Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising and marketing company, announces an increased SEO solution for plastic surgeons, focusing on online visibility, patient involvement, and method development. In her previous function as VP of Biddable Media Daga concentrated on the marketing of health & wellness brand names through all lifecycle phases: beginning with professional trial recruitment projects, with the pre-launch market-shaping, launch and advertising stage, finishing with patent expiration and marketing sunsetting.

One of the things Martin takes pleasure in most concerning his role is the opportunity to study and recognize the nuances of both well established and new markets, and through expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the model for exactly how media and advertising firms should, and will, progress in the future.

While at Underscore, she spent three years teaching Search Engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.