Citadel, a Fortress Surgeon Digital Marketing electronic marketing agency, announces an expanded search engine optimization service for cosmetic surgeons, focusing on on-line visibility, patient interaction, and technique development. Lauren's focus on ROI and enthusiasm for finding the vital details that change projects from great to excellent include establishing a grand range multivariate examination framework using fractional factorial evaluation for comprehending ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate approach for forecasting ROI prior to media investment.

One of the important things Martin takes pleasure in most concerning his function is the opportunity to study and understand the subtleties of both recognized and brand-new markets, and with expanding his understanding of them look for the Holy Grail of product-market fit.

He leads a team of media method, media preparation, media acquiring and media execution experts who collaboratively make certain that project objectives are accomplished in order to maximize roi and interactions. Lauren's occupation in digital and media started in the 90's, equally as digital came to be a sensible marketing network.

While at Underscore, she invested 3 years showing Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they found out exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.