Fortress Surgeon Digital Marketing, a specialist digital advertising firm, announces an increased search engine optimization solution for cosmetic surgeons, concentrating on online visibility, person interaction, and practice development. In her previous duty as VP of Biddable Media Daga focused on the advertising of wellness & health brands with all lifecycle stages: beginning with professional test employment projects, through the pre-launch market-shaping, launch and marketing stage, ending with patent expiration and advertising and marketing sunsetting.

A 25-year veteran in the healthcare marketing and advertising room, Tracey started her career as a firm account person for an array of pharma brands and later on pioneered the advertising effort to release a first-of-its kind portal in the glasses and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the market. She thinks Underscore is the version for exactly how media and marketing agencies should, and will, develop in the future.

While at Underscore, she invested three years instructing Search Engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they identified just how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.