Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing firm, introduces an increased SEO solution for cosmetic surgeons, concentrating on on-line visibility, client interaction, and practice growth. In her previous duty as VP of Biddable Media Daga focused on the marketing of health and wellness & wellness brand names through all lifecycle phases: starting from clinical trial recruitment projects, with the pre-launch market-shaping, launch and promotional stage, ending with license expiry and advertising and marketing sunsetting.

Among the important things Martin appreciates most concerning his role is the possibility to research and understand the subtleties of both recognized and new markets, and via expanding his understanding of them seek the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the model for how media and advertising firms should, and will, advance in the future.

While at Underscore, she invested three years teaching Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.