Citadel, a Fortress Surgeon Digital Marketing digital marketing company, introduces a broadened search engine optimization service for cosmetic surgeons, focusing on on-line exposure, individual involvement, and technique growth. Lauren's concentrate on ROI and enthusiasm for finding the vital details that change campaigns from excellent to wonderful consist of developing a grand scale multivariate examination structure using fractional factorial evaluation for recognizing ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate method for forecasting ROI prior to media investment.

Among things Martin enjoys most regarding his duty is the opportunity to research and recognize the subtleties of both brand-new and well established markets, and with growing his understanding of them search for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the market. She thinks Underscore is the model for how media and advertising companies should, and will, evolve in the future.

While at Underscore, she spent three years teaching Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail acquisition.