Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising company, announces an increased SEO service for cosmetic surgeons, concentrating on online presence, patient engagement, and technique development. Lauren's focus on ROI and interest for finding the vital information that transform campaigns from excellent to fantastic include establishing a grand scale multivariate examination framework utilizing fractional factorial evaluation for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection approach for forecasting ROI before media investment.

Among the important things Martin takes pleasure in most concerning his role is the opportunity to research and understand the subtleties of both well established and new markets, and through expanding his understanding of them search for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the industry. She thinks Underscore is the model for just how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she spent 3 years instructing Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.