Fortress Surgeon Digital Marketing, a specialist electronic marketing firm, reveals an increased search engine optimization solution for cosmetic surgeons, concentrating on online presence, patient interaction, and method development. Lauren's focus on ROI and passion for discovering the crucial information that change campaigns from excellent to fantastic include developing a grand scale multivariate test framework making use of fractional factorial analysis for understanding ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection technique for anticipating ROI before media financial investment.

A 25-year expert in the healthcare advertising and marketing area, Tracey began her job as a company account individual for an array of pharma brand names and later pioneered the marketing effort to release a first-of-its kind portal in the glasses and eyecare space.

He leads a team of media method, media preparation, media purchasing and media implementation specialists who collaboratively ensure that project goals are attained in order to optimize roi and interactions. Lauren's job in electronic and media started in the 90's, equally as digital came to be a feasible advertising channel.

While at Underscore, she invested three years teaching Internet search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they identified exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.