Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing firm, announces an increased SEO service for plastic surgeons, focusing on online visibility, individual interaction, and practice development. Lauren's focus on ROI and interest for locating the important information that transform campaigns from great to fantastic consist of creating a grand scale multivariate examination structure utilizing fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection method for predicting ROI prior to media investment.

A 25-year expert in the health care advertising and marketing space, Tracey started her profession as an agency account person for an array of pharma brand names and later spearheaded the marketing effort to launch a first-of-its kind portal in the glasses and eyecare room.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the model for how media and marketing agencies should, and will, progress in the future.

While at Underscore, she invested three years showing Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they found out how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.